Market research, strategy, product development and product launch are important elements of the business process, but must be complemented with effective selling if sales are to grow and the company succeed. Qi3 sees the journey from idea to high market share as an integrated process with operational marketing and sales as key component.
To help clients improve this area of their operations, we provide a number of services:
Key Account Sales
In business to business sales, the formation of relationships and early sales with key strategic customers is often vital. There may be a handful of Original Equipment Manufacturers (OEMs) to sell to, specific regional reference customers, or funding bodied to convince. Some strategic relationships become enduring channels to market, or even to later acquisition. Qi3 staff are skilled in establishing enterprise level contacts and developing them into enduring relationships. We can bring together all commercial functions to accelerate your sales. Successes for our clients have included:
- Securing early stage R&D contracts
- Putting together a successful UK bid consortium for a US company
- Selling >£0.5m evaluation licences for an IP portfolio in the USA, Japan and the UK
- Introducing a new technology to several major OEMs, and securing a deals
Channels to Market
We help our clients by devising and implementing channel management strategies. We use traditional and novel channels to achieve the best global presence for your business. Our experience in several sectors of international business to business markets enables us to choose the right channel partners.
Marketing Communications
Marketing communications is vital to accelerate sales and manage customers’ expectations. We can help you to get ready, and set you apart from your rivals. Our Qi3 Rapid Market Prototyping™ gives organisations speedy and low cost methodologies to track the market and manage the marketing channels.
Scale Sales Processes
Growing from early sales to major market share is not an easy achievement – it requires effective leverage and integration of all the commercial elements such as market research, product development, value proposition, etc. We have considerable experience in scaling the sales, marketing and organisational processes required to drive performance up the J-curve. Please view our case studies to see examples of our work.
LG Motion benefited from Qi3’s marketing experience in a variety of industrial sectors, as well as their methodical approach to formulating company strategy, communications and business development. Qi3 has helped to position us well for future company growth.