Qi3 specialises in helping our clients find, assess and exploit markets for their technologies and services
The common need they all have is to understand how their technologies, from blue sky research to existing products, can be commercially exploited in the most effective ways. To achieve this, we deploy a range of well proven services and methodologies that are tailored to meet the individual needs of our clients. These include:
Strategic marketing is about driving change. It is about understanding what your customers will need in the future; it is about changing your products and your organisation to meet these future needs; it is about getting ahead of the game and the competition. And there is no single approach to addressing these challenges.
Understanding ‘who wants to buy’, ‘what they want to buy’, and ‘why’ are critical foundations to any successful commercial exploitation of technologies. And different levels of depth of information are required at different stages in the commercialisation process. To meet these needs, Qi3 provides two types of market research service.
Qi3 Rapid Market Prototyping™
Rapid Market Prototyping (RMP) addresses the complexity underlying a simple business challenge:
- Which markets should I address?
- What products will they buy?
- How do I accelerate sales growth?
Enhanced Knowledge Exchange
Successfully exploiting the science, technologies and services that result from academic research is a real challenge. Whether the potential impacts are economic, societal, environmental, or commercial, finding and navigating a route to successful exploitation is a difficult and time consuming task.
Lean Business Building
Whether it is a start-up company, SME, or large corporation, cash is always in short supply and getting value for money remains essential. Over the past few years, this challenge has been addressed by the development of “lean” techniques such as “lean start-up”, “lean manufacturing” and “lean product development”. Over this period, Qi3 has been applying “lean” thinking to marketing, developing new methodologies that adopt the “lean” philosophy and adapting existing methodologies to more closely match the evolving needs of our clients.
Operational Marketing and Sales
Market research, strategy, product development and product launch are important elements of the business process, but must be complemented with effective selling if sales are to grow and the company succeed. Qi3 sees the journey from idea to high market share as an integrated process with operational marketing and sales as key component.
Concise Strategy Review
Every few years, companies meet a major turning point in their development. This may be:
- Major political or economic uncertainty / crisis threatening the business
- Launch of a new product or market to dramatically change the future of the company
- Need for further fund raising
- Desire for an exit by the owners
- Major change in the management through succession or family change