• Skip to primary navigation
  • Skip to main content
Qi3 - Sales and marketing support for growing businesses

Qi3 - Sales and marketing support for growing businesses

Quality, Insight, Integrity & Innovation

  • Services
    • Strategic Marketing
    • Market Research
      • Ask The Experts
      • Technology Market Evaluation (TME)
    • Qi3 Rapid Market Prototyping™
      • Qi3 Rapid Market Prototyping™ process
      • Example Rapid Market Prototyping Project
    • Enhanced Knowledge Exchange
    • Lean Business Building
    • Operational Marketing and Sales
    • Concise Strategy Review
  • Markets
    • Space & aerospace
    • Defence & security
    • Drones & Unmanned Aerial Vehicles
    • Environmental & sustainability
    • Healthcare & life sciences
    • High value manufacturing
    • IT, software & communications
    • Scientific research & government
    • Sensors & Instrumentation
  • Clients
    • Case Studies
    • Large Corporations
    • SMEs
    • Start-up Companies & VCs
    • Public Sector
    • Universities and Research Councils
      • Community Building – Thematic Knowledge Exchange Programmes
      • Market Review of Technology Portfolios
      • Other Services
  • Qi3 Ventures
    • Profile
    • Process
    • Criteria
    • Network
    • Portfolio
  • About
    • People
    • Publications
    • White Papers
    • Terms of business
  • Contact Us
  • Show Search
Hide Search
You are here: Home / Clients / Case Studies / Selex

Selex

Selex Communications, a Finmeccanica company, is a global supplier of advanced communication, navigation and identification solutions to protect communities and critical national infrastructure. The company delivers advanced, secure, integrated and interoperable networked solutions for governmental, civil and military applications.

The company had developed the Intelligent Information Dissemination product (I2D) to manage information flows around communications networks, maximising their efficiency and saving costs. The product had been in service in the Royal Navy project for four years, but failed to gain wider adoption.

As defence budgets declined, Finmeccanica and its subsidiary companies sought replacement business by developing new military and civil markets and applications for their products and capabilities. The I2D product was identified as a good candidate for rapidly increasing sales.

Qi3 was assigned to develop a marketing programme that would deliver rapid growth and meet sales targets for the product. The final report:

  • Identified markets with strong needs and traction (civil and military)
  • Identified early adopters and immediate sales prospects
  • Clarified the required product specification to market requirements
  • Clarified the value and sales proposition of I2D to these markets
  • Defined competitive landscape and the strength / position of I2D in this landscape
  • Identified most effective business models (short and long-term) to maximise growth and value
  • Identified the marketing communications actions and material necessary to support the sales programme
  • Proposed a Sales Action Plan to achieve targets

During the project, Qi3 worked closely with SELEX Communications, making sure that all knowledge gained during the project was fully embedded. Qi3 continues to meet with SELEX to discuss preparations for future implementation.

Qi3 - Quality, Insight, Integrity & Innovation Ask The Experts

  • E-mail
  • LinkedIn
  • Twitter

Qi3 - Sales and marketing support for growing businesses

Copyright © 2021 · Qi3 Ltd ·