By Alex Cubitt
A year ago, I was submerged into the world of password security as part of a Technology Strategy Board (TSB) funded Proof of Market project for our client Smart Architects. Today, I received an email from the CTO saying how close they are to launch, having implemented the hardware, software and product surround development requirements highlighted during our engagement with the market. Working with high technology start-ups, I always get a buzz when I hear positive news like this. Password security continues to be a problem requiring an “easy to use” solution, however, as our discussions with end users, IT departments and channels to market highlighted the solution faces complex challenges.
The TSB Smart Scheme Proof of Market grants provide a great opportunity for early stage companies to assess the commercial viability of a project through market research, market testing and project planning for commercialisation. The next assessment date deadlines are 29th November and 24th January. Our Qi3 Rapid Market Prototyping™ for fast growing technology businesses is described here. If you’d like help putting together a Smart Proof of Market application, please contact me.