During the New Product Development (NPD) process time and effort spent developing and patenting a technology is essential, but technology and market assessment should not be forgotten.

Qi3 is often asked to evaluate the potential feasibility, applications and markets of a given technology or patent. This is a difficult exercise for companies to undertake internally, as in principle a single technology may have many applications, each with radically different commercial potentials, life cycles, barriers to entry and potential profitability.

Our strong technology background, combined with our sales and marketing experience has allowed us to develop a service that examines these issues.

The amount of detail covered, and the number of issues looked at vary according to the level of service chosen. At a simple level the technology and market assessment will allow you to decide whether further patenting and R&D costs are justified. At a more intense level it will answer more complex questions such as which markets should be targeted? What are the best entry strategies? How can significant early sales be achieved?
 
We operate with a consistent methodology and can tailor the deliverables of this service to your requirements.

We enjoy true product marketing, in which we aim to extract the maximum potential of a technology in the market place. For an example of this work, please read our CamFPD case study.

Technology and Market Evaluation FAQ’s

I already think I know what the potential applications and markets are for my technology, why do I need Qi3?

Our mixture of technology and marketing experience allows us to challenge previously made assumptions. For example, with one of our clients we were able to suggest a modest change in the technology development. This change opened up considerably larger markets than they had previously thought possible, and led to the first trade partner investing in the technology.

Our services are also indented to offer practical support along side theoretical suggestions. We look, not only at, which markets represent the best opportunities, but also at how these markets can be entered, and where early sales opportunities can come from.

The results of our studies are of considerable help to our clients in:
1. Raising Investment
2. Making Market Entry Decisions
3. Deciding on the Scale of the Business
4. Finding Customers
5. Accessing Risks

How would Qi3 ensure that knowledge and market intelligence gained from these studies remain within my company?

We aim to impart our experience and know-how to you at every opportunity. We actively plough the knowledge we gain back into your business.