TechMax^TM is the Qi3 marketing methodology for maximising the value of your Intellectual Property, usually outside of your core business

• The fundamental principle is that you understand how your IP portfolio can be applied in your own business; we support exploitation in other applications
  
• TechMax^TM is underpinned by Qi3’s Technology Market Evaluation (TME) and VACME! business development support service
  
• The service is designed for corporate venturing organisations and innovation houses
• TechMax^TM is a sructured approach to identifying potential new markets for new and existing technologies

Intellectual Property (IP) is an important element of a company’s assets, but is all too often treated purely as an “overhead cost”, and its potential contributions to profit and the attainment of strategic business objectives overlooked or misunderstood.

Extracting optimum value from a company’s IP may include; licensing, sale, or the creation of “spin-out” or joint venture companies. Making the most appropriate choice requires examination of the IP strength, its strategic value (in terms of the needs and objectives of the company) and effectively matching it with new applications and associated markets.

These activities demand a mix of technical, marketing and IP exploitation skills. Our extensive commercial and IP management experience and strong technology base, linked with our “hands on” marketing approach enables us to undertake each task with insight and efficiency.

The Qi3 TechMax^TM service has been designed in modular form, making it flexible enough for you to efficiently and cost-effectively harness our expertise and experience to achieve the specific results you need.

TechMax FAQ

I want to focus on the core markets relevant to my business. Why should I be interested in other applications or markets?

IP can often be exploited by third parties active in markets which don’t clash with your core business, providing additional revenue without diverting your staff from core activities. Qi3 has the skills and experience to identify these markets, recognise appropriate commercial opportunities within them, and to set up appropriate commercial arrangements.

I already have in-house IP and marketing people. Why do I need Qi3?

In house staff are, by definition, focused on your core business applications and markets. It is rare that they will have the time, breadth of experience, or specialist mix of skills to objectively investigate alternative commercialisation routes and challenge existing assumptions. Qi3 prefers to work within client companies, so that our experience can be transferred to your staff.

Is Qi3 just another company which traps me in an agreement to license my patents in exchange for almost all of any resulting income, and then seems to disappear?

Unlike some other companies, Qi3’s mode of operation does not require assignment of your IP to us, and does not normally involve any restriction of your freedom of action. Our emphasis is on maximising the value of your IP, and we will investigate the most appropriate way to do this. We are, for example, experienced in facilitating strategic alliances, spin-outs and development agreements - we don’t just look at licensing opportunities.

Qi3 normally operates against agreed milestones on a fee basis, and produces valuable deliverables in the form of analyses of applications, markets and commercial opportunities. Although we are capable of providing a complete service (up to and including setting up the deal on your behalf), we aim to provide you with sufficient feedback and information to enable you to take the process forward independently if preferred.