|
Our work across all sectors often
includes elements of the following:
Organisational
Development
- Change Management: The
human aspects of sales and marketing
organisational performance are incorporated
into plans and supported in implementation
- Sales, Marketing and Customer
Service Organisation: Several
of us have experience in developing
market-facing organisations. We
are used to developing the structure,
supporting clients with recruitment
and change management issues, and
in specifying software and other
infrastructure
- Distribution Channel Development: Many
of our clients require reorganisation
of sales channels and recruitment
of agencies, distributors and sales/marketing
staff
Strategic
Marketing
- Portfolio Strategy: We
are used to addressing business at
the portfolio level and have developed
a set of methodologies appropriate
for technology markets
- Strategic Alliances, Acquisitions
and Disposals: We are
experienced in scouting and performing
technology and market due diligence,
negotiating strategic alliances,
acquisitions and disposals
- Technology Venture Finance: We
have developed the market cases and
plans for substantial funds for early
stage and seed technology venture
finance
Product
Marketing & Business Development
- Product Marketing: We
have developed and applied technology
product marketing methodologies across
a range of industries
- Technology Sourcing: Enabling
business to locate appropriate technologies
from around the world - includes
grant access support
- Product Launch: We
have considerable experience in working
with sales & marketing teams
to bring products to market ensuring
high visibility and early sales
- Product / Service Sales: We
enjoy seeding markets by developing
pioneer sales and a pipeline of follow-on
prospects
- Licensing: Technology
licensing is often well-handled by
our commercial experts. We are used
to working in all major markets and
at senior management levels
Marketing
Communications
- Intelligent Agency: Marketing
communications services with an emphasis
on audience values and technical
knowledge
|
