Cambridge and London-based marketing and technology commercialisation specialists Qi3 reports on the changing profile of its industrial client base.
Nathan Hill, Qi3 Chairman said “with economic uncertainty the order of the day, our clients are investing strongly in focusing their strategies on new markets and export opportunities. Recent projects have clustered in three areas: larger defence, space and security clients seeking major new markets and value acquisitions, industrial and healthcare companies preparing for big product range extensions and established smaller companies aiming to expand their customer and export bases”.
Qi3 clients in these sectors include Finmeccanica, EADS, MBDA, L3, Toshiba, Unilever, Bosch and Xaar, together with a host of smaller technology companies such as Applied Scintillation Technologies and Phase Focus. These companies recognise the opportunity to grow their businesses, but must do so within an atmosphere of managed risk and effective transition.
Qi3 helps these companies to develop and implement growth strategies, improve technology & innovation management, seek new technologies for acquisition / strategic partnership and develop sales pipelines that provide confidence in the chosen strategy. The recent trend has been a sharper focus on accelerated organic growth and technology acquisition – mostly positioned in the lower risk, shorter payback and higher marginal profit part of available product-market strategies.
Managing Director Robin Higgons commented “whilst manufacturing seemed stronger at an earlier stage in the current cycle, our clients know that they are in business for the long term and see the economic downturn as an opportunity to build market share and focus on delivery of sales and marketing strategies. Qi3’s distinctive support is in the deployment of a team of experienced technology sales and marketing professionals who value successful implementation of strategy as much as the underlying analysis”.
Contact Nathan at firstname.lastname@example.org or telephone 020 7925 1992 (London) 01223 422404 (Cambridge) to discuss your business needs