We enjoy the buzz of working with Technology Enterprises. There are many types of Technology Enterprises, ranging from SME’s and entrepreneurial start-ups, to microbusiness or “virtual companies” with no full-time staff to University spin-outs. Qi3 offers technology market evaluation high technology businesses; hands-on business development support; and fully comprehensive analysis and advice to companies seeking to improve their performance.
Devising and implementing marketing and sales strategies to change a company from a small niche player to a market leader can be expensive and fraught with difficulty. Yet developing world beating products is a big step towards creating a successful business. Early successes are encouraging but can fail to lead to the sustained growth in sales and profits that is required. The problem has been the subject of a number of studies and arises from the need to change the customer profile from early adopters to the early majority. This is the most difficult stage in any product or company’s market development.
Qi3 supports this transition by acting as your internal marketing team. This service enables companies to quickly access a wide range of practical expertise in their target markets and utilise a resource pool that can transform the growth of the company. Companies gain access to the extensive skills of a ready made, highly qualified full-time commercial team. And, once the programme is complete, Qi3 can help train new and existing staff, to embed the expertise into the company.
We provide a fully in-sourced marketing capability, or work with existing marketing personnel to complement their expertise. Between us we have decades of success at senior and middle management levels in exploiting a wide variety of market potential. See our case studies for examples.
“Phase Focus, a university spin-out company, engaged Qi3 for over two years to help identify, quantify, evaluate and progress market opportunities for its new lensless microscopy technology – the Phase Focus Virtual Lens®. Phase Focus has now developed to the point that it is able to sustain an internal marketing and sales resource. However, the Phase Focus Virtual Lens® is a platform technology with many potential applications still to be explored. With that in mind, the company anticipates calling upon Qi3 in the future as the need arises.”
– Ian Pykett, Phase Focus