Corporate

We get a real kick out of helping divisions of diversified Technology Corporations grow in to new application and new geographical markets.  Typically by Technology Corporations we refer to large, diversified multinational businesses (if you are a smaller technology company, see our section – Technology Enterprises).

Many companies have a treasure trove of technologies and products that are not core to their business.  This is especially true where a company has been formed by merger or acquisition.   Taking the practical steps to maximise the shareholder value inherent in these technologies via sales, licensing, formation of spin-out companies and new commercialisation routes can be problematic, as the sales and marketing teams are often busy focusing on the core business.

Qi3 can help release the inherent value of these assets. By outsourcing specialist marketing services, you get quick access to the range of skills necessary to evaluate the market potentially and identify optimum exploitation strategies.  In other words we ‘make it happen’, working alongside existing personnel or establishing separate teams.   We can also help recruit and train full time team ensuring that the knowledge and expertise is embedded in the current or new spin-out organisation

We carry out extensive work for companies and research organisations such as Toshiba Bosch Finmeccanica, L3, QinetiQ, Selex, BAE Systems, MBDA, Unilever and Xaar to identify and exploit new markets for their technologies.

Between us we have decades of success at senior and middle management levels in exploiting new markets.

For technologies and products.  See our case studies for examples.