LG Motion is a SME founded in 2005 that specializes in motion control technology including components, mechatronic assemblies and complete multi-axis motion sub-systems. Moreover, the company has full design, manufacture, assembly, and test capabilities at its facilities in Basingstoke, UK. Over the years LG Motion has built up a solid reputation as an emerging player in the motion control market.
In 2012, LG Motion contacted Qi3 to help them formulate and execute a new strategy for engaging with larger industrial players. The first step of this programme was to conduct top level market research into the motion controls market as well as analysis of LG Motion’s main competitors in the UK. Having identified key initial targets markets including OEMs, system integrators and process automation companies, we then refined LG Motion’s market positioning, messaging and collateral materials for these important markets.
Once these key elements were in place, Qi3 then targeted specific companies in each industrial sector to gauge their purchasing interest in LG Motion’s products and services. As a result, number of important industrial companies expressed interest in engaging further with LG Motion as a potential motion control sub-system supplier. Throughout the process Qi3 worked closely with LG Motion staff to give them market analysis and feedback, and to involve them in the marketing strategy and business development activities.
“LG Motion benefited from Qi3’s marketing experience in a variety of industrial sectors, as well as their methodical approach to formulating company strategy, communications and business development. Qi3 has helped to position us well for future company growth.”
– Gary Livingstone, Managing Director of LG Motion