A nice article from Silicon Valley Product Group
If you’re trying to create major new sources of revenue for your company, you need to have a vision that is compelling to people not just for a few months but for several years. You need to show your team, your execs and your stakeholders that you have a longer-term vision, and you must demonstrate the passion required to get the rest of your company excited.
That’s why I’ve pursued a life in product / service marketing – it’s that bite point where a great technology hits the sweet spot in a growing market that makes me tingle.
My own methodology is described in an earlier Accelerator Insight post.
Now do it.