Sector: Marketing Services

Sector Leader

Terry Nicklin

Definition / scope

• Marketing communications
• Customer acquisition
• Telemarketing
• Relationship marketing
• Investor and media relations
• Market research (quantitative and qualitative)

Where we can add value

Our clients value our long experience as marketing practitioners in business to business organisations. We operate across the marketing communications mix, using both ‘traditional’ and digital media to drive superior results.

Every project is different, but here are a few examples of where we have added value. 

• Early stage market investigations using research techniques ranging from on-line surveys to focus groups.
• Tele-marketing to create business development opportunities in high technology, complex markets.
• Evaluation of market size and strategic opportunity for mature products looking for new sector applications.
• Marketing skills development for marketing practitioners striving for best practice.

You’ll find us an enthusiastic group who especially enjoy creating tangible, measurable benefits from the commercialisation of technology.

Indicative recent clients

Private sector: GE Aviation; Xaar; Toshiba Research; Bosch Rexroth

Public sector: Sensors & Instrumentation Knowledge Transfer Network; Research Councils UK